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  • Shelter Cove

Southern Tide Signature Store Opening Monday, March 2

Updated: Jul 9, 2021

Southern Tide, the premier apparel brand that continues to be the authoritative voice behind coastal style, is opening a new Signature Store on Hilton Head in March 2, 2020. The new store will be located here, at Shelter Cove Harbour & Marina. The store will be owned by Palmetto Dunes, who looks to bring Southern Tide’s coastal charm and laid-back lifestyle to the Hilton Head community.

“We are thrilled to join forces with Palmetto Dunes, a community that shares our love for the outdoors and an adventurous lifestyle. As we continue to push the boundaries of what coastal style means, Southern Tide will always put community first as we look to widen our retail footprint. Hilton Head Island is the perfect setting for our brand and we couldn’t be happier with the opening of another Southern Tide Signature Store,” said Christopher Heyn, Southern Tide CEO.

The Southern Tide Signature Store will offer an assortment of apparel for men, women, and kids, along with footwear and accessories. Southern Tide’s commitment to quality, value, and comfort has helped the brand not only grow its name, but also its fan base of loyal customers. The company’s continued expansion has enabled Southern Tide to create a successful wholesale business now in 49 states, a growing direct-to-consumer business with e-commerce, company stores, as well as build a well-developed presence in the clothing and accessories industry.

Brad Marra, Chief Operating Officer at Palmetto Dunes Oceanfront Resort, said, "We are very excited about the addition of the Southern Tide Signature Store at Shelter Cove Harbour & Marina. We believe this nationally-recognized brand will bring many visitors and locals to our harbour to enjoy everything from the wide array of merchants to the water activities at the marina.”


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